Take the Wash Test

130,600 Australians are thinking twice about the way they clean* Represents the approximate number of samples distributed nationwide since 08/06/2013
Think Twice - about the way you clean

The Kleenex Puppy

The Kleenex Puppy is a cute and lovable yellow Labrador puppy and has been seen adorning Kleenex Cottonelle toilet paper packs and starring in our television ads for years. To see more of the Kleenex Puppy’s cuteness, check out some behind-the-scenes footage from some of our recent television advertisements.




Kleenex Cottonelle Bloopers: A Cute Puppy Video


The Kleenex Puppy is known in more than 30 countries around the world and is featured on all our packaging, promotions and in-store material. You can even find him printed on our ‘Stop & Tear’ toilet paper range for kids.

The Kleenex Puppy’s UK counterpart is famous too, recently obtaining a place among the celebrity wax figures at Madame Tussauds in London. “This recognition by Madame Tussauds bears witness to one of the most successful advertising campaigns in brand marketing history,” said Kimberly-Clark’s European Director of Marketing for Family Care. “The puppy has an emotional appeal that transcends language and nationality. It engages consumers all over the world.”